How To Design a Product
Presentation For Your Sales Team

The first major question your audience will have in the back of their mind is: "What is in it for me?" Your audience needs to know WHY they should listen. You need to answer the following questions in your presentation:

1) What is the impact to your salespeople's job, department, and company?

2) Are there any bonuses or spiffs for selling this new product or service?

3) How does it affect their sales targets and commissions?

Answer the "Why" question first. Your sales team needs to know what is in it for them. By listing the benefits, you will have their full attention and motivation.

The second major question a sales team needs to know is: What is this new product or service?

Create excitement. Do a demo if you can. Or use testimonials from your focus group about how much it changed their life. Get people excited about using the new product or service. Give examples of real-life applications as part of your presentation. Show how they can use this product in their own lives. You want to create buy-in so your audience will support your product or service.

More questions to answer during your presentation:

1) Who is the target market for this new product or service?

2) How does this new product or service fit within your company's current product or service lineup?

3) When will it be offered? What is the launch date? Is it a limited time offer?

4) Where will it be offered? What locations will be offering this product or service?

5) How does it compare to your competition? Be specific. Give case studies and market research so your employees can answer their client's questions.

6) What type of warranty is offered? What is the return policy?

7) What add-on sales are available? How many options or accessories are being offered?

Use these questions to quickly and easily design a great product knowledge presentation for your salespeople. It will provide them with the information they need to sell your product or service. And make you look good in the process.

© 2009 Reflective Keynotes Inc., Mississauga, Canada

Related tips:
Learn how to energize your audience and eliminate disruptions during your speech.  Also, click here to find out if you should open your presentation with a joke.