How to Turn FREE Speeches
Into PAID Clients

... has your level of knowledge. What seems obvious to you after years of study may be a revolutionary idea to an outsider.

Give yourself credit. You know more than you realize. Your knowledge is valuable and worth sharing. Share your expertise instead of trying to “sell” from the stage.

Mistake #3: Focusing on features not benefits

A common mistake for new speakers is focusing upon features, not benefits. Benefits are what persuade people to buy.

People don’t buy a tooth whitener because it has a 10% peroxide solution. They buy because it works faster, with less mess and makes your teeth look sexy.

The old sales adage is: Features “tell” benefits “sell!”

The secret is to tell a story. Stories force you to focus upon the benefits of your product.  They make you explain the benefit your client got from your product or service.

Here's a story about the fear of public speaking: I had a seminar attendee who was terrified of public speaking. Her voice would quiver, her hands would shake and she could feel her stomach doing flip flops. Have you ever felt like that?

I had her take ten slow, deep breaths before she began to speak. Breathing slowly and deeply combats fear.

As a result of my coaching, she felt calmer and more confident. Her voice sounded relaxed and her body language was comfortable. That allowed her to make a better impression upon her audience. Stories like that show the benefits of hiring you.

Engage your audience with real-life success stories. Using stories will guarantee you show the benefits of your product or service.

The 3 building blocks for your 30-minute speech:

Here’s a formula for a successful 30-minute speech to a service club (like the Rotary Club) or a trade association chapter meeting:

1) Start with a brief introductory story that defines the pain you're going to solve. To help you, here’s an article with tips on how to choose an attention grabbing speech title that naturally leads to your introductory story.

2) Have three ideas in the body of your speech. Illustrate each idea with an story that shows the benefit of your advice.

3) Close by taking questions and then ending with a great story. For more help, here’s an article about the right way to end a "Question and Answer" session.

Speeches promote your business. Giving speeches is a great way to position yourself as an expert, gain networking contacts and generate leads for your business.

For example, just one free speech I gave generated $10,000 in new business for me. The key is choosing the right audience, and knowing how to organize your speech for maximum impact.