Note to me:  
Visitors often arrive with a problem to solve, not necessarily their job title or industry. Splitting by use case speaks directly to the outcomes they are looking for.
Example layout:

• Section Titles and Placeholder Paragraphs:🟦 Customer Service TrainingHelp your team deliver empathetic, effective customer support that boosts satisfaction and reduces escalations.
  🟦 Sales TrainingPractical techniques to increase conversion rates and revenue—without high-pressure tactics.
  🟦 Retention & Loyalty TrainingEquip your team to retain more clients and build lasting relationships that keep business coming back.
  

You can then pepper in examples of industry-specific success stories (like credit unions or alt lenders) within each section. That lets you benefit from both relevance and clarity.

First course topic

Details:
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• What I Cover (bullet points by topic: rapport, written communication, handling objections, etc.)
• Who It’s For (Mortgage officers, retention teams, call centres, etc.)
• How It Works (Live via Zoom or in-person, fully customized, practical exercises)
• Success Stories (1–2 testimonials with results)

Get a Training Quote

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Second course title

Details:

• ​​What I Cover (bullet points by topic: rapport, written communication, handling objections, etc.)
• Who It’s For (Mortgage officers, retention teams, call centres, etc.)
• How It Works (Live via Zoom or in-person, fully customized, practical exercises)
• Success Stories (1–2 testimonials with results)

Get a Training Quote

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Third course topic

Details:
​

• What I Cover (bullet points by topic: rapport, written communication, handling objections, etc.)
• Who It’s For (Mortgage officers, retention teams, call centres, etc.)
• How It Works (Live via Zoom or in-person, fully customized, practical exercises)
• Success Stories (1–2 testimonials with results)

Get a Training Quote